Performance is reality
“I think it’s an immutable law in business that words are words, explanations are explanations, promises are promises — but only performance is reality”
Harold Geenan
via my friend Cameron Herold, author of Double Double: How to Double Your Revenue and Profit in 3 Years or Less. Cameron’s Painted Picture concept is hugely valuable—a topic of a separate blog post. Want to improve your PR? Read Cameron’s book. He created incredible PR at 1-800-GOT-JUNK (where he was the COO).